Case Study
EMP
Goals
EMP's goal is to acquire revenue and new customers through affiliate marketing. Bounce Commerce's AI-based Bounce Management solution enables EMP to reduce the share of shop abandonment and generate more revenue, new customers and higher AOV.
+22% revenue growth
25% of them new customers
22% visit uplift
3% conversion rate
We have been working with Bounce Commerce for a long time and were able to increase both our conversion rate and our new customer business through the AI technology. Through individual product recommendations based on our customers' search behavior, we can encourage 22% of shop abandoners to buy again.
The share of new customers is exceptionally good at 25%. The successes speak for themselves and for a long-term cooperation.
Gina-Lisa Hißmann, Online Marketing Manager at E.M.P. Merchandising Handelsgesellschaft mbH
About EMP
EMP was founded by fans for fans in 1986 and has since become Europe's number 1 e-commerce company in rock and entertainment merchandising. The range includes textiles, accessories, jewelry, image and sound carriers, and much more. EMP has always stood for a lifestyle shaped by individuality and wants to encourage everyone to live it - a feeling of life shared by millions of fans worldwide with the brand. With its versatile product range of more than 30,000 items, including licensed products from internationally important bands such as Metallica, AC/DC and Iron Maiden as well as film and series merchandise from Star Wars, Harry Potter, The Walking Dead and many more, EMP supplies millions of fans in almost all countries across Europe.
The challenge
EMP has a versatile product range of more than 30,000 items. With Bounce Commerce's technology, EMP primarily wants to address visitors who come to the EMP online shop via the Google Ads marketing channel and then leave because they have not found the right product. Bounce Commerce developed a tailor-made strategy to prevent purchase abandonment and addresses customers with individual product recommendations to increase the conversion rate.
Preventing purchase abandonment
Bounce Commerce uses its technology for AI-based Bounce Management to address purchase abandoners. To advise customers as effectively as possible, AI-based recommendation technology presents products according to search behavior and product preferences. This means: if a customer primarily searched for fashion products such as AC/DC T-shirts, alternative AC/DC products that the customer might also like are recommended when leaving the online shop.
The AI operates based on CF-based recommendations, matrix factorization, nearest neighbor methods and association rules. Through machine learning, the AI continuously learns to understand users better and recommends suitable products based on user behavior and neural networks.
Increasing the conversion rate
By addressing users with personalized product recommendations, Bounce Commerce also enables an increase in conversion rate and revenue for the EMP online shop. At the same time, customers can be kept in the shop through product recommendations and prevented from moving to competitors.
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