Case Study for you

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Goals

The aim of for you eHealth GmbH is to acquire new customers via affiliate marketing. The KI-based bounce management solution from Bounce Commerce enables for you to acquire more new customers and achieve higher AOV and repeat purchase rates.

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Sales

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of which
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of new customers bought again

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opened a customer account

“We work very successfully with Bounce Commerce and have been able to increase our conversion rate and boost our new customer business thanks to the KI solution. We are particularly pleased that 57% of new customers opened a customer account. This makes them accessible to us in the long term.

At the same time, the AOV of Bounce Commerce is almost 10 % higher than the AOV of the entire partner program. This also speaks for a long-term cooperation. Over the past few months, we have come to know Bounce Commerce as a very reliable partner that has always been open in its communication and has given us great support since the start of the partnership.”

Caroline Priese, Online Marketing bei for you eHealth

Über for you eHealth

for you has been a provider of blood, stool and saliva tests for self-testing at home since 2016. In line with the motto “measure-know-act”, you can determine your own biomarkers from blood, stool and saliva. High-quality nutritional supplements and health coaching support the optimization of personal health values. All for you products are produced in Germany using certified manufacturing processes in accordance with the IFS standard, and the range is certified organic wherever possible. Renowned laboratories in Germany carry out the analyses of the self-tests, which are approved medical products. The for you team consists of experienced nutritionists and sports scientists, among others.

The challenge

The market for self-tests for home use has experienced a boom in recent years. From amino acid testing for athletes and vitamin B12 testing for vegans to coronavirus antibody testing after vaccination and infection, more and more people are interested in their blood values and want to have them determined from the comfort of their own home without a doctor’s appointment. Competition is fierce, the market is competitive and more and more providers want to be part of the whole. As a result, prospective buyers compare offers and products with those of the competition and at the same time want to see their high demand for fast and uncomplicated service fulfilled. This makes it all the more important to draw visitors’ attention to the products that match their search behavior and needs. Bounce Commerce therefore developed a tailor-made strategy for for you to avoid abandoned purchases and address them individually with product recommendations to increase the conversion rate.

Avoid purchase abandonment

Bounce Commerce uses its technology for AI-based bounce management to address purchase abandoners. In order to provide customers with the best possible advice, the KI-based recommendation technology presents products based on search behavior and product preferences. This means that if the customer is primarily looking for amino acid supplements such as tryptophan, threonine or BCAAs, they will be recommended other amino acids and gut health products as well as the more expensive self-tests for determining amino acids in the blood. The KI acts on the basis of CF-based recommendations, matrix factorization, nearest neighbor methods and association rules. The KI uses machine learning to continuously learn to understand users better and better and recommends suitable products based on user behavior and neural networks.

Increase the conversion rate

By addressing users with personalized product recommendations, Bounce Commerce also enables an increase in the conversion rate and sales of the for you eHealth online store. At the same time, customers can be kept in the store and prevented from migrating to the competition.

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